MICE is the abbreviation for Meetings, Incentives, Conferences, and Exhibitions, a vital part of the hospitality sector. This refers to large parties consisting of traveling business people that meet to conduct certain activities, including a corporate event, a training program, a product release, etc. Hoteliers view MICE tourists as attractive because they spend more, make extended trips, and always pre-book when comparing them with leisure travelers. Additionally, MICE tourism can boost hotel capacity and earn revenue for their establishments in low seasons. Besides, such activities can contribute to hotels’ good reputation in their image. Consequently, hoteliers must incorporate effective MICE marketing to capture and hold these travelers.
On the other hand, inviting and catering for MICE travelers is not an effortless undertaking that one can just wake up and go about with. Therefore, hoteliers must realize the tastes and desires of various MICE visitors, impressing them with uniqueness and memorability due to professional and personal goals. This article explores four ways hoteliers can attract more MICE customers and increase their profit margin.
1. Invest in Infrastructure and Technology
Quality and accessibility of infrastructure and equipment are two of the main parameters for MICE tourists when selecting a hotel. These items encompass the size, plan, and architecture of meeting and events zones, audiovisual units, and connections to the Internet, light, sound, and air. Travelers are looking forward to a hotel that will afford them a cozy, workable, and adjustable atmosphere that will satisfy their different tastes.
As such, hoteliers should purchase and maintain modern equipment and ensure it is contemporary and complies with trends and standards. For instance, hoteliers may have smart meeting rooms that are controllable via voice or touch, enhanced collaboration rooms with intuitive whiteboards, wireless charging sites eliminating cables, and virtual reality gears that can foster an engaging experience.
2. Provide Value-Added Services and Amenities
It is imperative to give MICE customers extra benefits of service and facilities, which could increase their comfort, satisfaction, and convenience. It may entail transport services, catering provisions, entertainment, wellbeing, and relaxation services that can be add-ons to give their time an additional pleasure and fruitfulness. The hotel should be able to meet the end-to-end needs of MICE and provide a one-stop solution to their event.
Thus, hoteliers may offer airport transfers, shuttles, and car rentals for their MICE clients and organize sightseeing trips, cultural performances, and even team-building activities. They may also provide different menus designed especially for them, or some themed buffet or a live cooking station, besides numerous wellness and leisure options, like spa treatment, fitness class, or golf session. This leads hoteliers to partner with other local suppliers, vendors, and attraction providers who offer discounted packages for MICE guests.
3. Create Personalized and Memorable Experiences
MICE tourism is not only business but creates unforgettable memories that inspire, motivate, and reward the people involved. Mice travelers are not searching for ordinary hotels; they need something that describes self-identity, goals, aims, and values. Therefore, hoteliers should know about their MICE clients’ kind, likes, and needs and adjust their services and facilities accordingly. This is because of their culture that encourages hotels to come up with specific messages, gifts, and amenities like branded stationery, gifts, or delicacies unique to their location, for instance.Â
Hoteliers can also customize event spaces, décor, and themes in line with the objective, character, and society behind the occasion, for example, color, logo, trademark, or symbol that represents the society, the industry, or the organization. Hoteliers may introduce other elements of surprise, like a flash mob, a celebrity appearance, or even fireworks, to make their events more fun and unforgettable.
4. Promote your Hotel and Destination
Lastly, ensure you market your hotel and destination effectively and strategically. MICE travelers consider different forms of information like internet reviews, Facebook, rumors, or trade magazines before they make their travel decisions. Hoteliers should, therefore, utilize these channels to exhibit their hotel’s attributes, successes, advantages, and attractions of that particular destination, including the cultural values and other happenings around the hotel area.
For instance, hoteliers can develop a webpage, a blog, or a newsletter that portrays the MICE facilities of their facilities, services, and packages and presents achievements, testimonies, or awards. Also, hoteliers could create posts via social media (Facebook, Instagram, or Twitter) that contain photos, videos, or stories about their MICE events, and further, they could interact with their followers, influencers, or prospective consumers. Hoteliers can further participate in trade shows, exhibitions, or conferences, which present them an opportunity to rub shoulders with fellow industry players, including media and potential customers, thereby highlighting their hotel and destination.
Read Also – Discover the Perfect Meeting Spaces at Jaypee Hotel in Noida
Conclusion
Hoteliers can take advantage of mice tourism to increase their income and status. Yet, it is a tough and competitive market demanding hoteliers to have state-of-the-art service and features in addition to an excellent experience for the guests. The above-mentioned four mice strategy will help hoteliers get the much-needed MICE travelers into their facilities, enabling them to overcome other competition players in the field.
Jaypee Hotels & Resorts is one of the best examples of a hotel shining in MICE Tourism in India. The company’s modern venues and equipment, innovative and unique packages, raised guest experience and satisfaction, and efficient promotions and advertisement. In addition, Jaypee Hotels & Resorts has strategic locations across prominent areas in North India, including Delhi, Noida, Agra, and Mussoorie, making it a perfect spot for MICE tourism. For the class of MICE tourists looking for a luxurious and hospitable setting, Jaypee Hotels & Resorts stands out as an ideal choice.
